Define what success looks like (KPIs)

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Or do you want to improve your cart abandonment rate?

Each of these questions requires a different set of micro-conversions to measure.

After you determine what you want to improve, the next step is defining what success looks like.

Typically this will be in the form of a single KPI metric.

3. Outline the customer journey to achieve your cell phone directory india KPI metric
We've detailed before in our guide on conversion rate optimization how to find the biggest opportunities in CRO. The same tactics can be applied here to identify the micro conversions that lead up to your key performance indicator.

Prioritize bottlenecks - Your site has checkpoints that every customer must pass through. In eCommerce, these pages are typically a product page, a checkout page, and a thank you/upsell page.
Analyze current traffic trends - You can identify other opportunities by analyzing your current traffic trends. Which of your pages get the most traffic? As we say in the guide:

"If one category accounts for 80% of sales, invest in that category before the others."
Important segments - Finally, you should pay special attention to important segments. For example, do you want to measure first time shoppers differently than customers who are already enrolled in your loyalty programs?