Content curation: the underestimated added value
Posted: Thu Jan 30, 2025 3:43 am
Almost all of the advantages of the Internet also have disadvantages. It's great that we can access millions of pieces of information within seconds, but how are you supposed to find anything? And how do you know which information is the best? Especially if you want to learn about a topic that you know nothing about?
In the past, people bought specialist literature, today they google it. Only those who actually had something to say published it, and the content was evaluated by the publisher and reviewers. Things are a little different on the Internet; theoretically, anyone can build a reputation on a particular subject area. The magic word is content marketing , and part of that is content curation, an often underestimated added value.
Table of contents [ Hide ]
1 The added value lies in the filter function
2 And by adding your own opinions
3 But there is even more added value
4 Curating creates interesting combinations
The added value lies in the filter function
Content curation is part of content marketing and is basically the same thing that a curator does for a museum or an exhibition. It is about collecting relevant and high-quality content (exhibits), organizing chile phone number data it and preparing it in such a way that it creates a beautiful and accessible overall picture. The added value lies in the fact that you filter content for your readership, regardless of how well it ranks in the search engines . A good curator thus enables others to "accidentally" find good information, an aspect that will receive a lot of attention in the course of semantic search .
Great content offers added value and added value comes from where the problems and needs of customers meet the solutions of your own product range. Your own content should therefore come first, but the great content of others can also be of great benefit to your own target group; a sensitive compilation of your own and other people's content is suitable for corporate communications.
Added value occurs on many levels. If I have a flat tire, then great content is the immediately available address and telephone number of the nearest tire dealer. If I am already thinking about new winter tires in September, then great content consists of product descriptions and price comparisons, and if I am into vehicle tuning, then pictures and videos of cool wheel and tire combinations appeal to me the most. Whether for your own content production or curation, it is important to devote yourself to the topic in all its facets.
In the past, people bought specialist literature, today they google it. Only those who actually had something to say published it, and the content was evaluated by the publisher and reviewers. Things are a little different on the Internet; theoretically, anyone can build a reputation on a particular subject area. The magic word is content marketing , and part of that is content curation, an often underestimated added value.
Table of contents [ Hide ]
1 The added value lies in the filter function
2 And by adding your own opinions
3 But there is even more added value
4 Curating creates interesting combinations
The added value lies in the filter function
Content curation is part of content marketing and is basically the same thing that a curator does for a museum or an exhibition. It is about collecting relevant and high-quality content (exhibits), organizing chile phone number data it and preparing it in such a way that it creates a beautiful and accessible overall picture. The added value lies in the fact that you filter content for your readership, regardless of how well it ranks in the search engines . A good curator thus enables others to "accidentally" find good information, an aspect that will receive a lot of attention in the course of semantic search .
Great content offers added value and added value comes from where the problems and needs of customers meet the solutions of your own product range. Your own content should therefore come first, but the great content of others can also be of great benefit to your own target group; a sensitive compilation of your own and other people's content is suitable for corporate communications.
Added value occurs on many levels. If I have a flat tire, then great content is the immediately available address and telephone number of the nearest tire dealer. If I am already thinking about new winter tires in September, then great content consists of product descriptions and price comparisons, and if I am into vehicle tuning, then pictures and videos of cool wheel and tire combinations appeal to me the most. Whether for your own content production or curation, it is important to devote yourself to the topic in all its facets.