Generating reach through the distribution of content via social media / word-of-mouth

[Shishirgano9]

The world is a stage," Shakespeare once aptly summed it up. And it's still true today: On every corner, real and supposed experts stage themselves and try to sell us something. On the way to a knowledge society, these are increasingly less material things, but ideas. And because everyone is trying to spread their idea and concept of success, the confusion of voices sometimes becomes very loud and, above all, exhausting.

sustainability

A few years ago, the appropriate term " content shock" was coined for this diversity, this explosion of ideas, hype and trends. Because it really is a shock how much content is now being dumped onto the internet. Every week, it seems, there is a new truth about which values ​​play an important role in the development of brands and entire companies. Given the gambling data romania frequency with which articles are published about this, you could almost go crazy. And of course, the self-proclaimed prophets of ideas take advantage of this feeling of being overwhelmed and of not having a clear overview.



Even in traditional media, quantity rather than quality counts
This development is not just limited to online marketing . It is a trend that has affected all areas of the media for several years. In an ever faster race, the large media companies have subjected themselves toa process that constantly increases the quantity of news. There are now automated content management systems that distribute news agency reports on their channels just a few minutes after publication. In the sports and financial sectors, the automation of news production has now progressed so far that there are areas that can get by almost without people. Robo-journalism is the buzzword here and has led to fears of job losses within the traditional media sector - and rightly so.

There was already a pressure to grow through the most important metrics: clicks, unique visits, page impressions. Portals such as Huffington Post, Buzzfeed and Heftig.co have shown in recent years how far the hunt for quick clicks can go. And some of the supposedly serious news sites have followed suit. Even at some public broadcasters, the pressure to grow quantitatively dominates - analogous to TV viewer numbers. It is often forgotten that the users at the end of the value chain are more than just link clickers and sharers.