Depending on the editorial team

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Various scientific studies have already shown that regular users of news or social media are overwhelmed and, above all, tired. This even affects the big beacons like the "Tagesschau", whose editors are desperate to squeeze what is happening in the world into 15 minutes on the one hand and not to scare away their users with too much negativity on the other. But they too are forced by the instructions from above to keep an eye on the number of clicks and in doing so they mainly follow the guidelines set out in the so-called news values.

There are different factors that determine whether an event is relevant enough to be shared on their own channels. Due to increasing global networking, it is becoming increasingly difficult to clearly identify which news should be given which priority in individual cases. As a result, more and more editorial teams are resorting to increasingly drastic measures to attract users' attention.

But attention is a scarce and very valuable commodity. Each person has only a few minutes a day to absorb information away from work, home, family and friends. This time is the most important resource for the media. And it is limited. But instead of touching this important raw material carefully and sustainably, the tone is becoming increasingly shrill and the methods used to gather supposed news are becoming more disrespectful.



After slow journalism, will slow marketing also come?
But there are also opposite poles to faster, higher, further in journalism. In recent years, media channels and formats have been established under the collective term slow journalism, which do not aim to provide gambling data romania supposed updates in a matter of seconds, but rather take time to develop a story. In the print sector, the Hamburg magazine "Die Zeit" in particular has understood this. Once a week, the editors give their readers assessments, portraits and sometimes detailed reflections on world events. And this has enabled the magazine to increase its circulation for years despite the media crisis. Magazines such as "Brandeins" and "Landlust" have also shown that it is worth making space for stories and, above all, not reacting to trends and hype.

At the heart of this is the sober assumption that people's attention, like all resources, should not be exploited but rather nurtured sustainably. This has something to do with mindfulness, but also simply with respect. This approach is also worthwhile in marketing . Because customers and the network appreciate a sustainable approach that focuses not on the quick, indiscriminate sharing of news and trends, but on thorough analysis.

Sometimes it's worth taking a moment to observe "the next big thing" and then decide whether it's worth risking your reputation and sharing the idea. This is the only way to build the foundation of every action that we all rely on in the media: credibility and trust.