To help illustrate, the next section is

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all about customer lifecycle management examples.


Above, Starbucks helps move customers who purchase their grocery items into their Starbucks Rewards program.

Customer Lifecycle Management (CLM) Examples & Tactics
Below we have gathered a number of customer lifecycle ma cell phone database nagement examples, grouped by their associated customer lifecycle stage.

Customer acquisition stage examples

Customer acquisition is the process of moving an unknown visitor into a known first time customer. Some brand split this stage up further, allowing customer acquisition to be defined as a micro conversion such as a newsletter signup or social follower.

1. Convert first time visitors with welcome campaigns (ft. Sephora)
Effective welcome campaigns introduce new visitors to your brand, actively removes barriers to first purchases, and gives a reason for visitors to make a purchase now.

One of our favorite examples comes from Sephora. Their first email does an excellent job showcasing the benefits of joining their newsletter, while at the same time giving reasons to join their VIP and Rogue loyalty tiers.