Advertising design trends for 2017

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Five advertising design trends for 2017. With just a few months to go until the end of the year, professionals from all areas are already looking at what the coming year holds for their respective industries. In the case of advertising, projection is also vital for competitiveness and growth, given that the market is dynamic and increasingly demanding.

Advertising is a very dynamic and changing industry, especially because it works for all the other industries that exist. Advertising design specialists from the Toulouse Lautrec Institute make some predictions about the trends that will triumph in 2017.

Fonts
Sans Serif fonts will be more widely used as the growth of ecuador number dataset and the emphasis on minimalist style leads to increasingly cleaner designs. This translates into Sans Serif fonts.

So, for 2017 we will be using cleaner, more legible and, above all, modern and fresh letters.

typography

Logos
On the other hand, logos will have a greater personality, communicating through the design what is most relevant and necessary for the brand, since many times having a minimalist logo has not communicated what is really necessary.

instagram trend

RGB colors
As for RGB colors used for web platforms, apps, social networks, presentations, videos, animations, etc., it is recommended to use bright colors since they have a greater presence in the market.

rgb-colors

Photograph
Photography conveys experiences, and the trend is to show natural environments with real people, without the need to force any situation; that is why we see more and more brands betting on sensations and emotions at a photographic level.

emotion-coca-cola

360° Videos
In 2017, graphic resources in motion will be found with friendlier and fresher brand systems and behaviors, which will be developed in graphics applied to different types of media.

A clear example is the Facebook promotion for the Star Wars: The Force Awakens movie, where you could navigate through the Jakku desert in a 360° video.