Our Principles for Responsible AI in Marketing and Business

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We believe in the responsible design, development, implementation, and operation of AI technologies.
We believe in a human-centered approach to AI that empowers and enhances professionals.
AI technologies must be assistive, not autonomous.
We believe that humans remain responsible for all decisions and actions, even when assisted by AI. The human must remain informed in all AI applications.
We believe in the critical role of knowledge, experience, emotion and human imagination in creativity and seek to explore and promote emerging career paths and opportunities for vp design officers email database creative professionals .
We believe in the power of language, images, and videos to educate, influence, and bring about change. We commit to never knowingly using generative AI technology to deceive; to produce content with the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.
We believe in understanding the limitations and dangers of Artificial Intelligence and considering these factors in all our decisions and actions.
We believe that transparency in data collection and use of AI is essential to maintaining the trust of our audiences and stakeholders.
We believe in personalization without invasion of privacy , including strictly adhering to data privacy laws, mitigating privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.
We believe in intelligent automation without dehumanization and in the potential of AI to bring profound benefits to humanity and society.
We believe in an open approach to sharing our AI research, knowledge, ideas, experiences and processes to advance the industry and society.
We believe in the importance of upskilling and reskilling professionals and using AI to build more fulfilling careers and lives.
We believe in partnering with organizations and people who share our principles.
How we use AI today
While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing, specifically in content creation for our blog, podcasts, webinars, digital ads, and long-form content (e.g. reports).

We use a collection of software as a service (SaaS) products to: