Google Webmaster Guidelines

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For a website to appear in search engines, it must first be indexed by them, so that when users perform a search it can appear within the response pages. However, obtaining the best positions will depend on the positioning work that the website has received.

The process for indexing a new web page is (in the case of Google), to send it to this address: http://www.google.com/submityourcontent/
In addition, we can use Google's webmaster tools, where we must send a sitemap so that Google knows its structure and increases the data about it.

Today we are going to talk about the process prior to this submission, and there are a series of guidelines for Google to index the site in the best way.

We can start with the design and content ones, which cyprus number dataset that the hierarchy with which each page is established and its respective contents, as well as the text links, be very clear. It must be taken into account that it is necessary to have the possibility of accessing all the pages from a link on the home page .

The page should have a reasonable number of links and a map that the user can use to reach the most important sections. The information should also be clear and relevant , containing words that users could use when searching on Google.

To display content, important links or names, it is better to use text and not images because the Google crawler cannot recognize text inserted in images. In such cases, the “ALT” attribute must be used to use descriptive text words.
If there are “Alt” and “Title” elements, these must be very precise and descriptive.

If there are broken links, you need to find them and correct their HTML code.

At the technical level, you must ensure that Google robots can effectively crawl the site without any problems. This can be verified by using a text web browser (Lynx) to check that the site works properly, since the robots will be able to see the website in a similar way to how it is presented in Lynx. If advanced functions have been incorporated that involve the use of Flash or JavaScript, it is very likely that search engines will have some problems indexing it .

Search engine robots must crawl the web without any obstacles (session identifiers) or anything that allows the tracking of the path they take so that the indexing is complete. The server where the site is hosted must support the HTTP header "If-Modified-Since", a function that automatically notifies Google if the content of the web has changed since the last time it was crawled, which allows bandwidth savings . On the other hand, the server must use the robots.txt file, so that the robots know the directories to crawl. It must be updated periodically so that Googlebot does not accidentally block the web. For more information on this, the webmaster can go to http://code.google.com/web/controlcrawl ... s/faq.html.

It is necessary for the site to be tested in most web browsers so that it appears correctly in them. And something very important that Google indicates in its technical guidelines is that the website should load quickly, which pleases users a lot and considerably improves its performance, especially when accessed with slow network connections.

And finally, Google talks about its quality guidelines , considered by itself to be the most important. These guidelines establish that pages should be made for users and not for search engines, and avoid techniques such as participating in link schemes, automatically generating content, loading pages that have keywords that are not relevant, preventing the page from being hacked with content of dubious origin and preventing malicious code from being hosted on the site that could damage users' computers.