CRM has started to attract more attention.

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The concept of CRM has existed for some time. However, with the development of the Internet and digital technology, it has become possible to obtain customer information quickly and manage and analyze it in detail and precisely, so Customer management systems are often called CRM. A system that manages customer information and has the function of approaching customers appropriately is called a CRM system (customer relationship management system). By managing data such as customer attributes such as age and gender, and behavioral history such as purchases and inquiries, and segmenting customers, and providing detailed individual support, it is possible to maximize LTV (customer lifetime value) per person and help improve repeat customer rates.


Nowadays, when people talk about CRM, they often just israel telegram database mean the CRM system. In this article, we will explain CRM as CRM system. What are SFA and MA, which have functions similar to customer relationship management (CRM) systems? Systems with similar functions to CRM include SFA and MA. Here we will take a look at the overview of each tool. "SFA" for managing information related to sales activities SFA is an abbreviation for Sales Force Automation, which translates to "sales support system.


" It is a system that visualizes, accumulates, and manages information related to a company's sales activities, such as client information, project information, and progress information on negotiations. SFA is a system specialized for sales operations, managing "what sales representatives have done" to visualize and streamline sales operations, while CRM has the function of managing "what actions customers have taken" and taking actions to build and maintain relationships with customers. Since each system has slightly different roles and strengths, it can be effective to use both systems together.