Are the operability and UI easy to use?

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We will introduce some examples of scenario design later, so please refer to them as well . 5. Create your email copy Next, write the email text. Not only do you need to include all the necessary information, but you also need to make sure the text is easy for customers to read. Emails are required to be highly appealing, with words and expressions that match the target audience. For example, rather than sending the message to an unspecified number of people, it is recommended to write the text with the image of conveying the message to an individual persona, or to include the customer's name in the text of the email, such as "Mr.


/Ms. XXX", so that the recipient will think that the message hungary telegram database is directed to them. 6. Set up your distribution Once you have created the email text, you can set up delivery. Usually, you use some kind of email delivery tool. A typical step email is one that is set up to automatically send a standard email with a set content to customers who have taken a certain action, on a set schedule. 7.


Analyze the results, make improvements, and verify the effectiveness Finally, we will carry out the PDCA cycle by analyzing the results according to the set objectives and KPIs, finding areas for improvement, and optimizing the scenario. Although they are indicators of effectiveness verification, even with step emails, it is essential to look at the basic indicators of email marketing, such as the open rate, click rate, and conversion rate. By using tools, it is easy to measure the email open rate and URL click rate.