A variety of content types and formats are available for content marketing . Which content types are most suitable and useful for the respective purpose depends on the general consumption behavior of the target groups to be addressed.
That's why you should take a detailed look at your own target groups when developing a content marketing strategy , for example using market research methods, SERP analyses, keyword research or lebanon phone number data existing studies. The devices on which the user consumes content are also important. While PDFs, for example, are more suitable for consumption on desktop PCs, podcasts can be consumed very well on smartphones. For other types of content, you need VR glasses, for example, to be able to consume them.
Certain types and formats of content are suited to different phases of the customer journey. There are types of content that can be consumed more quickly and easily, while others require more time and effort on the part of the user. Which types of content generally make sense for your own content marketing strategy depends primarily on the target group/industry, the subject areas and the purpose/user intention.
As explained in the article User-centricity in marketing: The path to the customer perspective, it is important to understand potential and existing customers in terms of their content consumption behavior.
Where and on which devices do they get information about which topics?
What topics and questions are you concerned with?
What do they expect from the content?