What are the benefits of introducing MA

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This means that it is no longer possible to measure in detail the open rate of emails received on iPads, Macs, Apple Watches, etc. Users themselves can turn email privacy protection on and off. However, since it is described as "privacy protection" for emails, it is thought that many people have it turned on. It is also very difficult for measurers to circumvent this specification and grasp the open rate on iOS devices. iOS accounts for more than 40% of smartphones in Japan.


Therefore, even if the open rate of emails is measured, it cannot georgia telegram database be said that it accurately captures the overall open rate at present. However, you can still measure click rates without any problems even if you are targeting iOS devices that have been updated to iOS 15 or later. You can accurately measure the click rate of people who read your email, but the current situation is that you cannot get accurate data on the open rate.


It's too hasty to assume that opening a package means reading it. Even if you know that the email newsletter has been opened, you cannot know whether the user actually read the contents. Some people just open the email because they don't like the unread mark or badge remaining on their screen. Some email apps have a function that allows you to mark all unread emails as read at once. In addition, for people who have their emails set to be received as text emails or who have images hidden in HTML emails, the open rate cannot be measured even if the email is opened.