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Posted: Wed Jan 29, 2025 8:31 am
by hasnasadia
Purpose of sending out email newsletters What are the purposes for which companies are sending out email newsletters these days? The two most common purposes are as follows: Sales Promotion The purpose of sending out e-mail newsletters is to directly send out information about products and services and promote sales by encouraging people to purchase the products. This includes information and notifications about new products, recommended products, campaigns, sales, and discount coupons. Another method is to create a landing page and announce it in the e-mail newsletter.


Customer Development One of the purposes of sending e-mail newsletters is to develop customers' interest, concern, and familiarity with products and companies by providing them with information finland telegram database or knowledge. Customers are enlightened, educated, and developed over a relatively long period of time, such as turning them into repeat customers and fans. Specifically, one method is to provide product-related information in the form of columns that are valuable to customers. An easy-to-understand example is a column that tells the story of the product or brand, such as the history and background of its development.


A similar effect can be achieved with social media, but e-mail newsletters have the advantage of being able to include long, coherent pieces of text. Benefits of email newsletters What are the benefits of sending out email newsletters? Next, we will introduce some of the benefits of email newsletters. Low cost The cost of sending out email newsletters ranges from a few thousand yen to a few tens of thousands of yen per month. Depending on the system you use, there may be an initial cost involved, but it is cheaper than paper direct mail, web advertising, or building your own media.