You could do that, but then you could also factor in the weather and you could also factor in something else. The idea behind the visibility index is to make SEO success as measurable as possible, without external factors. So if you want to measure SEO success with everything, then you can look in your analytics and see how many visitors are actually coming from Google. And the idea behind the visibility index is: You want to know: I have more visitors at the moment - but is that because the weather is just armenia phone number data really bad and people are sitting on the couch more and searching more? Or is it because the season for winter tires is just starting? Or is it because I'm really ranking better? And you often can't really tell that from your analytics numbers or your Google Search Console numbers because everything is mixed up. In the end you see that things are getting better, but you can't really separate the individual factors as to why things are getting better. And the idea behind the visibility index is that you can see: Am I ranking better on average with what I have?
And that's why there are no seasonal stories included. We could do that, no question, but I just don't really see the benefit.
I simply type in “hotel” and I see different results in Hamburg than in Munich. You don’t reflect that either, I always see a very neutral picture of Germany, right?
Exactly, the general visibility index shows hits across Germany. We don't do any localization in the measured search results, we just measure what you have without localization. My view is that this is the average of all local hits. That means that if you are a large hotel chain and rank well in Cologne and Munich and Emsdetten, then you will also rank well in the Germany-wide search results. And that is what we show in the general visibility index. However, if local results are important to you, then you can show them in the project visibility index that we just talked about, and you can say, I want to measure "hotel" for 10 different or 50 different individual cities, and then you can put together your own, very individual visibility index with local tracking.
It can sometimes happen that a very high-volume search term has a very strong influence on the visibility index - we've had a specific case where someone ranked well for a very generic search term, which didn't really do anything for them, but had a strong influence on the visibility index. Does that make sense? I mean, you just calculate it and theoretically this traffic comes through. Does that make sense or should you somehow put a damper on it?