Looker Studio enables you to visualize information from Google Analytics and other sources in engaging and interactive dashboards. This enables teams to not only understand data, but also better communicate data-driven decisions.
Examples of knowledge building with Looker Studio:
Root cause analysis: Why is the bounce rate high on certain pages? Visualizations show whether traffic sources, loading times or content play a role.
Trend analysis: How have sales or user numbers developed over a certain period of time?
User behavior: Which steps in the conversion funnel lead spain phone number data to abandonment and which pages drive users to the next phase?
Best Practices for Knowledge Visualization
Clarity and focus:
Dashboards should be easy to understand and highlight the most important KPIs. Overly cluttered visualizations prevent clear insights.
Interactivity:
Filters and segmentations allow data to be viewed from different perspectives – e.g. by device type or location.
Combine data sources:
Integrating data from Google Analytics, Google Ads, e-commerce systems or CRM tools enables a holistic picture.
Why knowledge is so important
Knowledge is the key to deriving targeted actions. While the information stage provides initial answers ("What's happening on the website?"), knowledge is about understanding the reasons behind the numbers. The visual representation in Looker Studio makes it easier to convince stakeholders of data-based decisions.