A disappearing placeholder puts unnecessary strain on your users' short-term memory
Posted: Wed Jan 29, 2025 7:00 am
If a user forgets the text of a placeholder (which happens very often when filling out a long lead form), they usually have to erase everything they wrote in the field and click outside it to return the text. This is an extra effort, and if we lived in an ideal world, nothing terrible would happen.
In reality, when a person is constantly exposed to dozens of distracting factors, we can lose a client at any second. If we take into account mobile device users, they are even more fickle. In such conditions, we need to help as much as we can, and forcing a potential client to remember hints does not quite look like help.
The easiest way, of course, is not to burden users with long nigeria phone number data lead forms at all. There is a rule in Internet marketing: do not ask more than you need. Not only are people reluctant to share personal information with strangers, but this process also takes a certain amount of time, which, as we know, everyone has in short supply.
Keep this in mind.
Want to increase conversion? Get your lead form in order!
2. The absence of field headers makes it difficult for users to check the final data entered.
Careful users usually review the data entered into the form and check its correctness before sending it. The absence of headers makes this task much more difficult. The situation is similar with such a newfangled browser function as autofill: if an error is made, it is extremely difficult to find.
In the end, users have to delete information from each field one by one to see the placeholder and check the correctness of the data. Why all this complexity if everything can be done much more simply?
3. In case of an error, users do not know how to fix it
This problem correlates with the previous one. To find a field with incorrectly entered data, users have to delete information from each window to activate the placeholder and check that the entered data matches the requested data.
In reality, when a person is constantly exposed to dozens of distracting factors, we can lose a client at any second. If we take into account mobile device users, they are even more fickle. In such conditions, we need to help as much as we can, and forcing a potential client to remember hints does not quite look like help.
The easiest way, of course, is not to burden users with long nigeria phone number data lead forms at all. There is a rule in Internet marketing: do not ask more than you need. Not only are people reluctant to share personal information with strangers, but this process also takes a certain amount of time, which, as we know, everyone has in short supply.
Keep this in mind.
Want to increase conversion? Get your lead form in order!
2. The absence of field headers makes it difficult for users to check the final data entered.
Careful users usually review the data entered into the form and check its correctness before sending it. The absence of headers makes this task much more difficult. The situation is similar with such a newfangled browser function as autofill: if an error is made, it is extremely difficult to find.
In the end, users have to delete information from each field one by one to see the placeholder and check the correctness of the data. Why all this complexity if everything can be done much more simply?
3. In case of an error, users do not know how to fix it
This problem correlates with the previous one. To find a field with incorrectly entered data, users have to delete information from each window to activate the placeholder and check that the entered data matches the requested data.