Marketing for Franchises: 16 Strategies for Franchisees and Franchisors

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Fernanda Andreazzi
/ Lead Generation / Marketing for Franchises: 16 Strategies for Franchisees and Franchisors
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1 How Franchise Marketing Works
2 What is the Structure of the Marketing Area for Franchises?
3 How to Create a Marketing Strategy for Franchises?
4 The Importance of a Marketing Plan in Franchises
5 Frequently Asked Questions About Franchise Marketing
6 Free Franchise Marketing Resources and Books
Your franchise may have to follow the franchisor's main instructions, but that doesn't mean your hands are tied.

With local marketing, an area of ​​marketing for franchises, you will make your franchise stand out, gain more customers and, consequently, more sales.

Therefore, we have prepared a taiwan number dataset article here, with tips and definitions for you to create a strategy for your company.

Let's go!

How Franchise Marketing Works
How Franchise Marketing Works
The main point that differentiates marketing for franchises from others is: following the rules predetermined by the franchisor .

In other words, some points such as language, branding, communication and other rules will already be determined, and it is based on these that the franchise must do its planning.

When we talk about approval, some areas may be more rigorous than others, however all pieces and campaigns are normally scheduled for the entire year and any change or adaptation by the franchise must be evaluated again by the franchisor.

What is the Structure of the Marketing Area for Franchises?
What is the Structure of the Marketing Area for Franchises?
In franchise marketing we can mention two types of structures, they are:

Institutional Marketing – this involves the brand, and it is the franchisor that applies it with advertising fund resources.
Local Marketing – focused on actions that stimulate sales and attract customers, generally the responsibility of the franchisee.
How to Create a Marketing Strategy for Franchises?
How to Create a Marketing Strategy for Franchises?
After exploring a little more about what Franchise Marketing is and its importance, it’s finally time to talk about strategies!

But be careful, because here the strategies are divided between the franchisor and franchisees to obtain an even better result.

Read the text to find out more!

Marketing Strategies for the Franchisor
Marketing strategies for the franchisor
Let's remember that the franchisor's objectives are, in addition to the success of its franchises, to attract new franchisees to expand the business .

To achieve success in your goals, check out the strategies below.

Maintain a Marketing Fund or Advertising Fund
It is through marketing that the company will consolidate itself in the market, no different from franchises.

However, to put these strategic actions into practice, the franchisee must pay a monthly fee towards an advertising fund .

This will result in a standardization of communication, tone and voice across franchises, as well as grassroots actions that communicate with each other and maintain the brand standard for all franchisees.

Build a Plan for Opening New Units
Are you going to open a new franchise? Then invest in an opening plan, don't let it go unnoticed.

Consider digital and traditional marketing, as well as administrative and operational aspects.

You might even consider some special promotions for the grand opening.

Invest in Branding and Institutional Communication
Remember that the brand is the strongest asset of a franchise network, so it is essential to invest in branding and institutional communication.

With aligned communication, along with interconnected campaigns , you build a strong and well-positioned brand.

Have a Marketing Action Calendar
Here we will talk about organizing your marketing plan.

Remember to include commemorative dates, actions in specific periods , launches and promotions to create synchronized campaigns across all franchises.

Invest in Paid Media and Content Marketing Strategies
Do you want your customers to have access to quality, personalized content?

So, the time has come to invest in paid media and content marketing.

While the first reaches your lead in a personalized way and at the right time , content marketing educates them and further piques their curiosity about the product or service.


Create Custom POS Materials
It is essential for the brand that franchises have their communication, branding and visual identity aligned.

Therefore, think about customized materials for your points of sale.

Of course, there may be differences between stores, after all each franchise will occupy a space and serve relatively different audiences , but having a varied range of POS materials can help with standardization.