Digital Marketing Strategies 2025: The Old and the New

[shukla7789]

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Carolina Fernandes
/ Lead Generation / Digital Marketing Strategies 2025: The Old and the New
Summary [ Hide ]

1 Best Marketing Strategies in 2025
2 Guide to Updating Your 2024 to 2025 Strategy
3 Past Trends That Are Still Worth It in 2025
Updated on 01/08/2025

Every year it's the same story: in the first few months, all the specialized blogs are talking about the trends for digital marketing strategies.

And this one is no different: with a simple search you will singapore number dataset dozens of posts. And they are all very similar to each other.

They say it's not possible to be that different, since marketing trends aren't infinite, right?

But at the same time, what they call “trends” in digital marketing strategies are not really trends at all. And many pieces of content end up repeating the same points, year in and year out.

I wanted to do something different in this text. I brought real trends, informed by the greatest authorities in the specific areas that we are going to cover.

And at the end of the text, I also brought some old trends that have been consolidated and others that are in the process, to remind you to never stop investing in them.

Let's start because this is a long topic. Come with me:

The best marketing strategies in 2025
Man sitting on rocket using laptop
Let's get straight to the point?

Digital marketing strategies in 2025 are converging a lot towards Artificial Intelligence. This is the one you will find most at the top of texts that talk about this subject on the internet.

But at the same time, we need to consider that Artificial Intelligence is just a symptom of what is really trending in marketing for 2025 and beyond: the personalization of the experience and the power of content to advance the Marketing Funnel .

Personalized experiences have always been a trend. But now, with AI, they’re becoming increasingly accessible to businesses of all sizes — from the smallest to the largest.

Debates about the ethical uses of AI are ultimately debates about content.

And 2025 is the big year for this conversation. We have never been so concerned about the quality of content being created for Google, YouTube and Social Networks.

Of course, this conversation touches on ethical points, but 2025 can be read as the great milestone of this concern with content.

What used to be a conversation for marketing and SEO groups is now a topic on Fantástico. Google updates are now the talk of the town over coffee.

So, let's start the list in this vein: AI and content, content and AI.