Lead generation is the creation of a consumer base interested in an offer or suitable for the desired segment of the target audience, through various marketing practices at points of interaction with the target audience.
The principles of lead generation in offline and online are iceland phone number data practically the same - they are based on attracting potential clients, collecting information used for interaction (contact information) and determining interest in the offer.
Lead generation methods
Personal communication
Telemarketing.
Organizing meetings.
Conferences, presentations, exhibitions.
Marketing research activities.
Internet
Website.
Landing.
Search, targeted, media advertising.
Webinars.
Social platforms, forums, blogs and other platforms where the target audience is present.
Natural Marketing.
Direct Marketing Methods
Email.
Mail.
SMS marketing.
The process of generating and converting clients looks something like this:
The process of generating and converting clients
Attraction (visitors are selected from purchased traffic).
Conversion (uninterested consumers are filtered out, the most targeted ones remain).
Transaction (make a purchase and become a customer).
Retention (working to convert customers into brand fans).