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Click the button to take the test

Posted: Wed Jan 29, 2025 6:02 am
by Reddi1
After the user clicks on the button, a pop-up window appears with a question:

pop-up window

"Would you like to receive a set of mnemonics related to what you are studying?"

Step 3: Softball Questions

The first question should be simple, easy, and non-ambiguous to avoid the "fight or flight response."

Ryan often asks visitors (where appropriate and meaningful): "Are you a man or a woman?" because the question doesn't require much mental effort and implies one clear answer.

Each new answer “immerses” the visitor deeper and croatia phone number data deeper, slowly “raising the temperature” until the person is ready for the most important questions.

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Step 4: Bucket Questions

At this stage, you ask questions, as if placing your potential clients in a “bucket”, and based on their answers, make them a personal offer:

Questions

How to understand what customers want?
Step 5: Subscribe

At the end of the survey, users are presented with a form asking them to enter their name and email to see the results of the test. By this time, they are hooked. Their resistance is reduced because they have already taken a number of actions and, most importantly, they are curious to know what happened.

Each of the listed steps builds on the previous ones and gradually guides the visitor forward to the goal, without causing him a feeling of fear.

After implementing this method on the RocketMemory website, it took on the following form: