What's good here?
The main advantage of using this strategy is the complete absence of friction. Moreover, there are no signs of registration
At least until a certain point.Luke Wroblewski believes that “registration forms should die.” Instead, he sees gradual customer engagement as the ideal approach. Put your solution in the spotlight – let customers experience it kuwait phone number data first-hand, and only when they reach a certain stage of usage, start collecting information.
Here are the best practices recommended by Luke Wrablewski:
"When creating your customer's initial user experience, think about how to avoid opt-in forms and implement a gradual engagement process. If you choose to go the gradual engagement route, make sure your strategy gives potential customers an understanding of how to use the service and why they should do so.
If you choose to auto-create accounts, provide a clear and concise path for users to access your accounts. Emails asking users to create an account can cause confusion if they believe they already have one. Avoid options that spread data collection forms across multiple pages. This will likely only reduce your conversion rates and will not please anyone."
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When creating your initial UX, consider how to avoid opt-in forms and implement gradual engagement.
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Every approach has two sides, and this one is no exception. From a business perspective, you lose very valuable information about your customers – their email addresses. So you deprive yourself of the opportunity to initiate follow-up contacts, putting the initiative entirely in the hands of your customers. And when you’re just starting out, fast response is essential. Without prompt feedback, you won’t be able to tweak and optimize your product in real time.
One job search resource decided to test this model - now job seekers did not have to register, but employers still had to fill out accounts before posting ads. The results were so outstanding that marketers decided to test a similar model on employers - now they could first post an ad and then pay.
But the idea failed because employers and recruiters did not want to spend 25 minutes of their time creating an ad without the assurance that it would be saved in a safe place. Most employers preferred a service that offered registrations "in advance."
It is funny that two segments of the audience of one resource preferred almost polar approaches to using the product. This is further proof that you cannot blindly copy approaches and templates from one context to another, expecting that success will be copied in the same way. The key here is precisely the context.