An ideal customer is someone who gets the most value from your product. As noted above, a product can only deliver maximum value if it a) provides value and b) alleviates the customer’s pain. To attract the attention of an ideal customer, you first need to figure out what drives them, identify their key characteristics.
You can also create a portrait of your ideal buyer during a conversation with them. You need to identify 5 key points:
1. Prioritization: What is going on in their life/company germany phone number data that makes finding a solution (product) a priority activity? This is where you can find the customer's pain.
2. Success Factors: What does success mean to your customer? Think about the benefits they expect to receive and the features they believe will solve their problem.
3. Barriers: What might stop a potential buyer from coming to you? Listen to what problems they are experiencing, what misconceptions they have about your company, or what has happened to them in the past that makes them likely to say no to your offer.
4. Decision Criteria: What is the dominant factor in making a decision? Price? Product features? Find out what might turn people away from you and what, on the contrary, will make you more competitive.
5. Buyer's Journey : The process of finding and choosing the right solution is long and convoluted, but your job is to figure out where potential customers turn for information, who they trust, who is involved in the decision-making process, and how they can help you.
Once you have created a portrait, start using it. However, you should remember one important detail: the image of the ideal buyer needs to be updated periodically. Buyers change - their preferences, behavior patterns, habits, etc. change. You need to learn about this in a timely manner, so update the content of this model at least once a quarter.