Visualizing the Customer Journey
Posted: Wed Jan 29, 2025 5:19 am
Visualizing the “journey” a lead takes through the sales pipeline (and assessing each stage of that “odyssey”) is a very powerful exercise for gaining insight into the process of converting a visitor into a customer and even calculating the likelihood that a lead is going to move on to the next stage.
sales pipeline
Guided by the axiom "Marketing = leads", we will start, accordingly, with lead acquisition. ActiveConversion, focusing on clients from the B2B industry, approaches this issue with a truly industrial scope, offering the following methods of attracting leads:
"explosive" mass email-mailings (email blasts)
online advertising (online ads)
search engines
These methods are quite expensive and are designed for companies with large advertising budgets. For small and medium businesses (SMB), inbound marketing is a much more effective way to acquire leads.
Lead identification
But let's assume that the first potential customers (let's not call them cameroon phone number data leads for now ; later we'll check visitors or recipients who responded to the newsletter for compliance with this status ) have appeared in our "pipeline". Now they (and the potential companies that match them) need to be identified by a number of parameters. The first question to be answered is: "Is contact info available for these leads?" If the answer is yes, then your lead is moving on the "fast track" (the upper blue section of the "pipeline").
If the answer is “No,” you ask yourself the following question: “Are you connected to the company?” ActiveConversion suggests turning to LinkedIn for this information. If you find the necessary data (email addresses, names of managers or people who left you a lead), you happily exclaim “Yes!” — and your lead is back on the “fast track.”
If you are not lucky enough to find the required information (answer "No"), then processing the lead will take more time: you will need to find contact information (Find contact info) either on the company website (Company website) or on open data portals (for example, data . com ).
sales pipeline
Guided by the axiom "Marketing = leads", we will start, accordingly, with lead acquisition. ActiveConversion, focusing on clients from the B2B industry, approaches this issue with a truly industrial scope, offering the following methods of attracting leads:
"explosive" mass email-mailings (email blasts)
online advertising (online ads)
search engines
These methods are quite expensive and are designed for companies with large advertising budgets. For small and medium businesses (SMB), inbound marketing is a much more effective way to acquire leads.
Lead identification
But let's assume that the first potential customers (let's not call them cameroon phone number data leads for now ; later we'll check visitors or recipients who responded to the newsletter for compliance with this status ) have appeared in our "pipeline". Now they (and the potential companies that match them) need to be identified by a number of parameters. The first question to be answered is: "Is contact info available for these leads?" If the answer is yes, then your lead is moving on the "fast track" (the upper blue section of the "pipeline").
If the answer is “No,” you ask yourself the following question: “Are you connected to the company?” ActiveConversion suggests turning to LinkedIn for this information. If you find the necessary data (email addresses, names of managers or people who left you a lead), you happily exclaim “Yes!” — and your lead is back on the “fast track.”
If you are not lucky enough to find the required information (answer "No"), then processing the lead will take more time: you will need to find contact information (Find contact info) either on the company website (Company website) or on open data portals (for example, data . com ).