A factor such as the location of a call to action on a page greatly affects conversion. Unfortunately, not all marketers spend enough time choosing the optimal place, testing it, and optimizing it. Many argue that a CTA above the fold is a guarantee of getting the desired results (although this practice is indeed considered successful, it still causes a lot of debate today).
The best solution is to place calls to action along belize phone number data the user's gaze path across the page. Eye tracking studies have shown that people tend to start reading a page from the top left corner and then move in an F-pattern :
Eye tracking research
This is what it looks like:
The numbers indicate the areas of the page where a person's gaze focuses.
You can take advantage of this natural human trait by placing important information at key points. Here's how:
The numbers indicate the areas of the page where a person's gaze focuses.
Note that the company name is located in the top left corner, where the visitor's eye goes first. The navigation bar is located on the way to point 2, the value proposition is in the area of point 3, and the main CTA is at point 4.
Are you familiar with this order? There are many examples on the Internet where the call to action button is located in the upper right corner - point 2:
In the last example, not only the first but also the second CTA is positioned according to the F-pattern.
Keep this in mind when choosing a location for your CTA. Don’t be afraid to experiment with other locations to ensure your marketing strategy is working to its full potential.