You need to take this into consideration when you’re soliciting customer feedback or facilitating customer satisfaction surveys.
Your people need to be trained to identify tepid or inert responses and not allow you to be lulled into a false sense of security.
Keep the following in mind when you’re soliciting customer feedback.
Your process must be built with a sincere gambling data japan intention to discover how the client truly feels.
Your people must understand the value of that process and its intent; they too must be sincere.
Clients that don’t respond to your request may need a call from an executive sponsor who highlights the sincerity and importance of their feedback.
‘Fine’ isn’t an answer that means anything. It is likely their answer your bad question. Don’t ask closed questions; open-ended questions are key to start a meaningful dialogue and honest feedback.
Being able to inspire your clients to share their true experiences with you is critical. It’s even more important that they feel you’re truly listening.
It lets them know that they’re important to you. It lets them know that you ‘get them’. It makes you more likable while showing them that they’re important.
It helps build trust – especially when their feedback induces measurable and positive change.The pandemic has changed everything. It’s added new stress, challenges, and problems to our plates. This might be a new flash, but prospects feel it too.
The Call
I could hear it going down in the other room. One of my inside salespeople landed smack dab in the middle of a hostile prospect call.
I couldn’t hear what the prospect was saying, but based on how my rep was responding, it wasn’t pretty.
The Psychology Behind Effective Ad Copywriting
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