Lead Generation is a Business Process
Posted: Wed Jan 29, 2025 4:47 am
Stop thinking of lead generation as a series of activities that you turn on and off like a faucet. Start viewing it as the pre-process feeder for your sales process. Document it. Refine it. Adjust or cut those areas that aren’t producing the way you expect. This may mean changing target markets, lists, geographies, specific tactics, and even solutions.
Lead generation smooths over the peaks and gambling data taiwan valleys your rep’s one-to-one prospecting and sales cycle automatically cause. It’s not something you change based on how well the business is or isn’t doing any more than you’d stop your help desk processes. It’s a continuous process.
The 3 Lead-Generation Process Goals
Now you’re saying, “But if business development is going well, I really want to cut it out of my budget. If I have a great sales rep, I don’t want to pay for both lead generation and sales.”
Stop thinking that way!
Your lead-generation process:
Smooths out the rollercoaster ebbs and flows
of new business development. It creates a consistent flow of marketing qualified leads for your sales reps to contact. These are the leads that are nurtured over one, two and three years, saving your rep from making numerous calls and being frustrated when a prospect isn’t ready. It allows your rep to focus on those opportunities that are ready right now.
Lead generation smooths over the peaks and gambling data taiwan valleys your rep’s one-to-one prospecting and sales cycle automatically cause. It’s not something you change based on how well the business is or isn’t doing any more than you’d stop your help desk processes. It’s a continuous process.
The 3 Lead-Generation Process Goals
Now you’re saying, “But if business development is going well, I really want to cut it out of my budget. If I have a great sales rep, I don’t want to pay for both lead generation and sales.”
Stop thinking that way!
Your lead-generation process:
Smooths out the rollercoaster ebbs and flows
of new business development. It creates a consistent flow of marketing qualified leads for your sales reps to contact. These are the leads that are nurtured over one, two and three years, saving your rep from making numerous calls and being frustrated when a prospect isn’t ready. It allows your rep to focus on those opportunities that are ready right now.