Keeping the customer in mind

[rifathasann]

One of the risks of ambassador marketing is the risk of a "flaming incident." Depending on what the ambassador says, it could end up damaging the image of the company or brand. Even if the statement is not directly related to the company, brand, or product, the ambassador's own image could be damaged, which could damage the image of the company that is closely related to that person. When selecting an ambassador, it is necessary to carefully consider whether there are any serious issues, taking into account the personality and past comments.


It is important to scrutinize not only the candidate egypt telegram database themselves, but also the attributes of their followers and the comments made by users with whom they are connected. If there are any radical comments or posts that deviate from common sense, you should consider withholding the ambassador certification. How to do ambassador marketing How should you proceed with ambassador marketing specifically? We will introduce how to proceed with ambassador marketing in four major steps. 1. Deepen your understanding of your customers and identify the tendencies of those who could become your company's ambassadors First of all, it is important to organize the types of people who could be ambassadors for your company.


In order to select people who fit your company image and brand concept, you need to deepen your understanding of your customers through objective analysis and narrow down the possible types of people to a certain extent. Specifically, you will set several conditions, such as frequency of use or purchase of products or services, and application status for referral campaigns. It is also important that the values ​​and character match the image of your company. When requesting a marketing company, it will be easier to take measures if you specifically communicate the image of the person you are looking for.