The main purpose of sending out email newsletters

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Doing so will reduce the cost of using OTAs, and enable the collection and analysis of hotel reservation data by users, which can then be used for CRM measures. This was the hypothesis for the entire demonstration project. Two issues to be resolved in the demonstration project Based on this, we started an initiative centered on the official Shiga Kogen website. Specifically, we improved the direct sales page (accommodation reservation system) on the official website, improved the tourism information content, analyzed the customer data obtained from it, and experimented with using it for CRM.


Why hotel reservation systems that existed ecuador telegram database before OTAs are no longer used Mr. Oshima, Shiga Kogen Tourism Association Mr. Oshima : Actually, before OTAs came out, the official Shiga Kogen website offered a hotel reservation system . At the time, it was a groundbreaking system, and it was the only system that allowed online reservations to be made only through the official Shiga Kogen website. However, as time passed, OTAs such as Jalan and Rakuten Travel began to spread, and more and more customers came to each accommodation business from OTAs.


If you go through an OTA, you have to pay a commission. This causes the profit margin to decrease. On the other hand, if you use the official Shiga Kogen website's hotel reservation system, each accommodation business will no longer have to pay that commission . The official Shiga Kogen website's hotel reservation system is operated with the tourist association fee, so we had developed the infrastructure so that each accommodation business could use it for free.