What are the benefits of branded content?

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1. Relationships become clear
By making the relationship between the company and the Instagrammer clear, users can clearly distinguish whether a post is an advertisement or not, and can determine that it is not stealth marketing. In addition, by making the relationship clear, companies can promote their products and services in a big way, and Instagrammers can receive PR projects, which can help with their own branding.


Relationship diagram between companies, Instagrammers, and users
2. You can measure the specific results

Companies that have requested ad posts can view the regular posts and stories of the linked Instagrammer on their own Facebook page, and can check the effectiveness of the post from the reach and engagement figures for each. In addition, when an Instagrammer posts an ad, a notification is sent to the company's Facebook page, so the company can check the real-time response to the post. If an Instagrammer makes a mistake, such as tagging an unrelated post as brand content, both the Instagrammer and the company can remove the tag.

3. Expand your reach
You can use the Instagram platform to expand your president email database advertising reach beyond just Instagrammers and your own followers. Also, instead of expanding your advertising reach randomly, you can use the ad targeting feature to deliver Instagrammer posts to a specific target audience.


We have also written a separate article on how to attract customers through Instagram.

We'll go into more detail here, so if you want to know more about attracting customers on Instagram, be sure to check it out.

Instagram
[Updated 2023] Attract customers with Instagram! A foolproof method of operation
By reading this article, you will learn how to get started on Instagram specifically for attracting customers and how to actually post.
summary

By utilizing the tagging function of branded content, you can post ads correctly, which allows you to advertise without making users distrust you, and allows Instagrammers to influence many users without lowering their own credibility. Companies can also expand the scope of their advertising, so it can be said that branded content ads are a win-win for all three parties.

If you are going to use an Instagrammer who can have a big impact with a single post, you need to make sure that everyone receives the correct information correctly.

If you're considering promoting your business on Instagram, be sure to take advantage of the branded content tagging feature.