A look at Digital Marketing in 2019

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Now that we are approaching September 2018, it is essential to start preparing your Marketing budget for 2019. Here are some Digital Marketing trends for 2019 that we believe will be very relevant.

A look at Digital Marketing in 2019
Each of these trends helps you improve reporting, bring marketing and sales closer together, and measure the ROI of each of your actions and communications.

Videos and Live Streams
You don't need to be a genius to realize that video is here to stay, not only because 4 times more consumers prefer to watch a video than read text but also because most of the tools you use to belarus number dataset your digital content (e.g. Facebook and Instagram ) promote the reach of the video format above all others.

Content Marketing
It’s no secret that content marketing should still represent the largest portion of your digital marketing budget. The vast majority of marketers are already creating personalized content for their audience, which means it’s increasingly difficult to stand out from the crowd. Consumers are exposed to hundreds of ads a day, in a variety of formats, and will only remember those that truly impact them. It’s not enough to just create content; it’s essential to create personalized, authentic, attractive content that’s targeted at each of your target audiences.

Customer Journey
Closely linked to the creation of authentic and personalized content is the analysis of how the customer carries out the entire process of learning about and interacting with the Brand. In 2019, brands need to take a step back and focus on understanding how customers move throughout the entire chain, whether in an online purchase process or, for example, in the transition from online to offline. We need to understand content consumption, how it is shared, purchasing behavior and discover patterns to suggest the best next step for each consumer.