Simple steps to write a mission statement.
Determine the type of mission
At the preparatory stage, you should decide on the type of mission, this will help you choose the exact style of presentation. Science says that the main idea should consist of 4 aspects:
Market (talk about the main product, development strategy, competition, company goals or the market);
Social (be sure to mention the company's philosophy and culture);
Private (what the company has achieved in material terms);
Quality (the company’s intention ukraine email list and desire to make life better for society and raise the quality of everyone’s existence to a new level).
Few people can combine all aspects independently, without seeking help from specialists. Yes, there is such a service as creating a mission for a given organization.
Therefore, try to focus your efforts on the fourth aspect – quality.
Rules for drafting a company mission
Why exactly this is the case becomes clear when you consider the missions of such famous brands as Apple and IKEA, which were created based on this approach.
And one more thing. When a company promises to improve the lives of each individual and the world as a whole, customers perceive this promise as the company's concern for ordinary consumers.
Creating a mission skeleton
The first step is always difficult, but don't be intimidated by the number of questions. They won't be a serious obstacle to creating the mission skeleton.
Answers to the following questions will help you formulate the main mission of the company:
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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To put it briefly:
What does our company do/sell?
What are we doing this for?
Who buys our product?/Who is our target audience?
What needs of our customers do we satisfy with our product?
What are the main problems of our clients that we solve through our work?
What will make our company successful in 10 years?
How will we achieve this success?
How do we help society and the world?
For the long wording:
What is the purpose of our company?
What is the scope of our company's activities?
What is our company philosophy?
What methods are used to achieve the set goals?
What methods does our company use to interact with society?
What do we want to show with our existence?
Why and how can we do this?
What result should be achieved?
The ideal option would be to answer all the questions asked.
The answers should not be short, but detailed, giving a complete picture. To do this, you will have to ask yourself additional questions - When? / Why? / For what? / How? Only in this way will you be able to discover the meaning of the company's existence, its goals and objectives.