They are asked when it is necessary to get a detailed answer. Often they begin with the word "why". It should be said that the opportunity to describe the situation in detail is also available in some closed questions, if the answer options include the option "other" with a column for decoding. An open question can also be asked to find out the age of the buyer or the amount of the purchase.
In general, open questions should be present in the questionnaire only in small numbers, otherwise few people will want to fill it out, and processing the questionnaire will take a lot of time.
Download a useful las vegas email list document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Simple Customer Survey Questionnaire Templates
Let's look at the most common examples of customer questionnaires.
Application form for obtaining a personal store client card
Full name
Date of birth
Gender: ◻ M ◻ F
Telephone
Email address
◻ I agree to the processing of data and receiving information from the store
Signature ______________
The store customer questionnaire can be more detailed. If necessary, you can add several questions about the customer's satisfaction with the store and its employees. These can be questions on other topics, the main thing is that there are not many of them.
Application form for obtaining a personal store client card
Full name
Date of birth
Gender: ◻ M ◻ F
Telephone
Email address
Did you like the service? ◻ Yes ◻ No
What would you like to change?
◻ I agree to the processing of data and receiving information from the store
Signature ______________
Useful materials:
Legal entity client questionnaire.pdf
Customer Satisfaction Survey.doc
Beauty salon client questionnaire.doc
Fitness Club Application Form.pdf
4 Important Points in Working with Client Questionnaires
Monitoring their availability. When dealing with global business issues, you can miss seemingly less important tasks and simply forget about questionnaires - as a result, the research will not be as effective.
Storage of completed forms . Documents must always be kept in a designated place.
Data processing. It is important to assign a person who will be responsible for conducting the survey and analyzing the results.
Improvement methodology . It is necessary to establish communication between the company's employees regarding the research that is carried out using questionnaires (for the implementation of innovations, making changes, etc.).