Getting sales and leads should be a natural extension of having a good product/service and smart content marketing. If you've done everything right, sales should come naturally. With that said, there are a few things you need to remember to take your bot to the next level.
Tip 1: Where do users come from?
Ideally, different traffic sources should send users to different parts of your bot to help increase conversion rates. For example, if someone found your bot through the Explore tab on Facebook, that means that they know little about your business and therefore their experience should be significantly different from someone who said in the chat that they were interested in buying a polo from your store.
Tip 2: Use generalized adaptation
Make sure you have a general flow that informs users who accidentally find your chatbot, and make sure they are asked the right questions so you can place new visitors into the appropriate segment. You can then see how well different groups of visitors convert into customers and where they originally came from.
Tip 3: Give away gifts and collect email addresses
Experiment with giving away free stuff in exchange for converting spain phone number data a visitor into a lead. For example, one of the many things Shopify's GoBeyond chatbot can do automatically is offer new store users a generous discount in exchange for their email address.
Tip 4: Use Gamification for Lead Generation
Using gameplay, you can find out the preferences of potential customers quite easily. For example, you can ask users to rate how much they like a certain product by assigning it a score from 1 to 10. Using this “rating game,” you can quickly get an idea of what users like the most. After the game is over, you can send participants coupons for discounts on their favorite products.
Tip 5: Give money, not interest
Offering a customer $10 off has a much more powerful impact on their purchasing decision than offering a 10 percent discount on a $100 item. Using percentages puts the customer at a level of abstraction removed from the end result—in other words, the customer has to think! As marketers, we don’t want customers to think—we want them to make a quick decision, and $10 is a very specific offer: everyone knows exactly what it means without a second thought.
Tip 6: Say you're running low on stock
Scarcity is the most powerful sales driver. Your products should always be running low, your discounts should have a clearly defined expiration date, and it should be clear as day to your customers that the best time to shop your store is now, not tomorrow.