The topic of "Blog and SEO, SEO and Blog" was also briefly discussed. Content can make sense, but only if the shop is already working well, or only to a limited extent...the only common denominator: disagreement. SEO 2020 - Searchmetrics is starting with Malte Landwehr. With the note that first backlinks, then private blog news (PBNs) are no longer primarily important.
..then keywords became unimportant, were even dead, mobile should now revolutionize everything, until voice brings everything together now and in the future.
..all nonsense; now comes BERT. Or is everything rcs data germany different? To sum it up with the words of a popular German musician: "Everything stays different"; again and as always.
Delicate work, suitable, changing, fresh content, optimal backlinks, perfect mobile versions, perfect usability, page speed and voice...
is all of this possibly BERT? Voice - Gero Wonderholm. The next topic that many in the room know and yet is unknown.
One thing is clear: voice is or will be a hot topic. SEO and voice? Human language is the new user interface and skills are the new apps.
Satya Nadella,already in 2017. In key words: VoiceBots or ChatBots, AI, customer service via assistant.
..that is the challenge in 2020 and beyond. It will be legal, GDPR and ePrivacy, Michael Neuber.
Nothing new...if you know what belongs on the website. Much and/or everything has already been said about this.
Christmas is just around the corner - of course the topic cannot be missed
Shopping! The current possibilities with Google and Shopping by Geesche Hapler from Google.