A Twitter question in which a user asked whether evergreen content should be additionally marked was answered by Google employee John Müller. Evergreen content is content that does not need to be updated because the information in the text has not changed. According to Müller, this does not need to be explicitly marked for the search engine. If websites use a blog, there is usually a date display that shows when the respective post was
Update in local search: Narrowing the search area
Barry Schwartz, Executive Editor of the Search Engine Roundtable, noticed a change in local search last week. In local searches for English-language searches, the "Choose Area" option could be clicked directly in the search query input field. This means that direct local searches can now be started not only in the area you are currently in, but also rcs data netherlands in manually selected areas. This was already possible before, but only if you were already in Google Maps. Google therefore seems to want to make local searches easier for users. It is always possible that you are not looking for services in your current location. For example, if your home and work are further apart and you are looking for the desired service between the two locations.
If your Google My Business listing is temporarily or permanently removed for certain reasons, this will affect your local ranking. This happens primarily when Google guidelines are violated; a similar principle applies here as for websites in organic search. There are two levels of suspension: a soft and a hard suspension. As described in an article by SEO Südwest, with a "soft suspension" the listing can still be viewed but can no longer be edited by the owner.
With a "hard suspension" the listing is blocked. In both cases a "reinstatement request" should be submitted. While with a soft suspension the rankings in local search do not seem to be affected, with a "hard suspension" the listing disappears for the entire duration of the suspension. This means that when the listing has been activated again after a request, the rankings appear to be as they were before the block. This is in complete contrast to the penalties in organic search, which definitely have an effect on previous rankings and leave their mark even after they have been resolved.