In its own blog post last week, Google pointed out a new feature in organic search. It is now also possible for product listings to appear in organic search. This should make it possible for searchers to search for specific items of clothing and also be shown filter options. For shops that are eligible for this feature, Google offers a link where the settings can be made via the Merchant Center. So far, only US websites are affected. It remains to be seen when this feature will arrive here .
January Google Core Update now almost complete
Right at the start of the year, Google rolled out a new core update. This is mainly intended to apply to YMYL pages. YMYL stands for "Your Money, your Life" and refers to websites that deal with topics such as finance, health, medicine and similar topics. However, many news websites also seem to be affected, according to SEO Südwest. Google generally rcs data taiwan recommends paying attention to the quality of the websites with these updates, more specifically to the EAT criteria. EAT stands for Expertise, Authority and Trustworthiness. So it's primarily about bringing forward websites that present content according to these criteria.
On Twitter, a user asked Google employee John Müller whether there is a minimum number of words for this content to rank at number 1. John Müller replied that there is neither a minimum number nor a limit for a maximum number of words with which a page can rank at number 1. This may understandably be because the content of the texts is more important than the length of the texts themselves .
If you want to switch from one type of markup for structured data to another, you need to be careful. In addition to RDFa and Microdata, there is also JSON-LD, which is recommended by Google. If you are already using structured data and now want to use new types, it may happen that the existing structured data is no longer displayed by Google. This was a topic in the last Webmaster Hangout: New marks were used on websites from the Netherlands and Germany that had not actually been rolled out for these language areas.