One way or another, there comes a time when quality leads become fewer or they start to cost more. When it is clearly visible that users have become less responsive to your advertising publications, they say that the audience is burning out.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
There are different ways to combat this:
Create a new ad aimed at azerbaijan email list other interests. Targeting settings allow you to take into account the interests of your users, having previously studied which pages they visit, what they like, what exactly they publish themselves, how they comment, etc. And if your ad was tailored to the interest "English language" (for example), then you can redirect it a little and send it to professions in which English, in theory, should be in demand (marketer, director, businessman, etc.). Test options and track the results.
Personalize ads for different user groups that:
visited the site (browsed the pages, studied the products, put them in the basket, but then did not buy them, etc.);
showed activity (liked or commented on something) through a business profile on Instagram or Facebook;
wrote to you by email or called (responded to your letters or requests via messengers);
saw your promotional video on social networks or somewhere on websites (other people’s or your own);
have already filled out your lead form, checked in to an event, or liked it;
are a look-alike audience . These are users who are similar to your target audience in a number of ways and are likely to be interested in your product.
4 Ways to Avoid Audience Burnout
Create new ads and attractive bonuses for users. For example, you sell bed linen and bedding. Then here's what you can offer:
Anyone who buys a blanket gets a 20% discount on the purchase of linen.
If the purchase amount is $150 or more, the customer receives a set of branded bed linen as a gift.
For those who buy both a set of bed linen and a blanket, a hypoallergenic pillow is a gift.
Come up with your own, there can be an unlimited number of options.
Launch advertising through Yandex and/or Google. This way you will get an even greater flow of visitors, and the audience can be more clearly individualized, that is, get high-quality leads and make lead generation on Instagram more effective.
What happens here is that people get to the site through search engines, and here they are processed by the Facebook Pixel. This is a special tool that analyzes how effectively advertising works and how users behave when they see it. Thus, high-quality leads are added to the lists of individualized and look-alike audiences.
Another important point that should always be taken into account: yes, leads attracted through social networks are cheaper, but they are also colder. They are unlikely to buy at the first touch, they need to be warmed up. How? For example, call again, send a commercial offer, remind about promotions, etc.