Optimize your online marketing strategy to get more bookings through your own website. To do this, you need to guarantee your potential customers that they will find what they are looking for on your site throughout the entire purchasing process. Optimize your sales funnel in the travel sector.
As we already know, technology has changed the consumption habits of tourists who are now 'hyperconnected' at all times: when searching for a destination, comparing options, planning the trip, sharing experiences on the same trip... Destinations and tourism companies must be aware of each stage that the traveler goes through and offer them what they are looking for at each moment, adapting to their needs in order to position themselves at the top of the mind of the tourist. There are many online marketing actions that can promote qualified traffic to your website.
The 'hyperconnected' tourist: what he needs, what he seeks
According to a recent Google study, nearly 75% of travelers cambodia phone number data book their trips directly online and 76% of young people share their experiences on different social networks. Kayak's Mobile Travel Report study provides data to better understand the profile of the hyper-connected tourist and their behavior:
These are people who are connected 24 hours a day through different mobile devices that they use on their trips to visit websites, book activities, share experiences on social networks and opinions on different websites or platforms. Optimizing the experience of tourists so that these comments and opinions positively influence future customers is essential.
In this regard, they highly value the opinions and experiences of other users, which influence their final purchasing decision.
They are tireless seekers of the best deals, they know where, how and when to look for the best last minute deals, destinations, activities, etc.
They are self-managed: they reserve and complete their trip over the Internet without the need for intermediary agencies.
A very high percentage of this hyper-connected tourist belongs to the Millennial generation: men and women between 18 and 35 years old with an adventurous spirit and a desire to explore the world.