A sales manager is a person who leads sales agents . His or her role is to supervise and coordinate the activities of the sales department to improve the performance of the salespeople and meet the objectives established by the company.
The Sales Manager's responsibilities include managing and organizing the team, tracking sales results, and overall analysis of key performance indicators (KPIs).
The role of the sales supervisor is key japan whatsapp number list when it comes to evaluating market movements, identifying areas for improvement and growth opportunities. This allows for obtaining valuable data on trends, for example.
59 % of companies consider the sales team as a priority management area . For this reason, the role of the sales manager is essential to increase profits and improve productivity . Read on to find out more about their role and the skills they need to develop to be a good leader.
What does a sales manager do and what are their 5 key qualities?
The sales manager monitors the work team on a daily basis and evaluates their performance according to certain KPIs .
To be successful, a supervisor must cultivate a number of qualities and objectives:
knowledge of the product or service;
ability to evaluate and predict results;
leadership and team support;
clear and precise communication;
motivation and commitment.
Knowledge of the product or service
The sales manager must have a deep knowledge of the product or service he offers. This includes knowing its features, benefits and differences in relation to competitors.
This experience is key to providing valuable insights to the sales team you lead.
Ability to evaluate and predict results
The sales manager must anticipate problems that may arise or foresee whether goals are far from being met. In these cases, strategic vision plays an important role, as it allows anticipating possible problems and visualizing weaknesses in the sales process.