And if you’re going to go the affiliate route, you may want to set terms and conditions on how your brand can be used. You can also set up an affiliate application process to only approve marketers who already closely align with your brand.
Cost structure
As a new brand, GymTuna will be operating on a budget. You will need to make smart decisions to maximize your marketing efforts.
Digital marketing will, without a doubt, require more money than affiliate marketing. But if done right, digital marketing will bring better results in the long run. But to achieve this, you will need to invest continuously in SEO and organic promotions on social media.
You can choose organic digital marketing methods like content latvia telegram number database marketing, social media marketing, etc. These will require very little initial investment but more time.
On the other hand, Affiliate Marketing works on a performance-based payment model. You only pay affiliates if they bring you new sales. Therefore, you can tie marketing expenses directly to results.
Digital marketing is ideal if you have the time and money to invest and want to grow organically. Affiliate marketing is the way to go if you prefer a low-risk investment that directly aligns with sales results.
Targeting the right audience
You can't sell a pen to someone who can't write. Therefore, reaching the right audience is the ultimate factor in determining whether you can make a sale.
Digital marketing is all about reaching the right audience, so with all the blog posts, marketing emails, and social media posts, your only goal is to be relevant and helpful.