Remember: to analyze the effectiveness of advertising campaigns in the most complete way, it is important to determine not only the source of traffic, but also the source of calls. Call tracking is for this purpose.
There are two types of call tracking.
Static .
Each source (social networks, contextual malta email list advertising) is assigned its own phone number. The more sources, the more numbers will be required for tracking. The cost of services will increase, but information on the effectiveness of each source will be presented in a generalized form. It will not be possible to obtain detailed statistics on each call.
Dynamic .
Call tracking of this type solves the problems of static tracking. A separate phone number is assigned to a specific person for a specific period of time. As a result, you receive additional data: the source of the call (specific ads or search query), the advertising campaign on the site, the type of device, and so on. The initial number of phone numbers is determined based on the site's traffic. But this number is limited. Immediately after the number is released, it is occupied by the next user - and so on.
Often, to get the maximum result from call tracking, dynamic and static types are combined. Thus, for advertising in offline channels, static is used, and for advertising in Google AdWords or social networks, dynamic is used. The second type is best used where you need to get more data.
The functionality of call tracking services varies. The choice is quite large. It can be free Google AdWords, the capabilities of which are quite limited, or multifunctional tools with the ability to integrate with CRM, Yandex.Direct, Google AdWords, etc.
7 Mistakes in Website Traffic Analysis
Ignore context
It is impossible to analyze the received information ignoring the context, since in this case, false conclusions and assumptions can be made. When conducting an analysis, it is necessary to take into account the accompanying data. Facts that are unimportant, as it may seem at first glance, often lead to significant problems regarding the attraction of targeted traffic.
Use the wrong tracking code
Good results from using Yandex.Metrica, Google Analytics and other services for tracking traffic data can only be obtained if the corresponding code for collecting data on the site being studied is installed. A correct idea can be obtained in the process of processing reliable data. The corresponding code must be installed on all pages. An alternative option is to use special utilities to determine the source of traffic.