I know, everyone thinks that their event is unique, the “coolest” in the world, yet it is not enough to think so, you need to have clear ideas about it. You need to be aware of the positive aspects but also the negative ones as well as having a clear idea of the sector in which you operate with all the opportunities foreseen and what instead could threaten the success of the event.
To visualize strengths, weaknesses, opportunities and threats, the SWOT analysis comes in handy (acronym of what was said before in English) which divides these aspects into 4 quadrants, all communicating with each other. Before find investor through investor database doing it, you need to think of an objective (such as a number of participants or brand awareness) and then try to fill the quadrants with information, but without exaggerating (no to very long sentences: it is still a schematic approach).
Content Marketing for Events: Opportunity and Risk Analysis
SWOT analysis example (photo Wikipedia)
Some examples? Among the strengths: event in its first edition (therefore a novelty) which can also be a negative aspect (more effort in communication). Among the opportunities: a still "virgin" sector or having identified a niche of people .
While strengths and weaknesses are internal, meaning they concern your event as such, opportunities and threats are external, meaning they concern aspects that do not directly depend on you, but that you can work on.