Requirements that Google Ads asks for to participate in its program for NGOs
This program is fully funded by Google and NGOs do not have to pay to advertise on it. In fact, it is designed to help them reach a larger audience by taking advantage of the reach of their network.
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To participate in this program there are certain thailand telegram requirements (which we can find in the Ad Grants Program Policies ); and in order to verify the communication of our NGO, Google will require us to have the account preconfigured with the ad groups and conversions , without a payment method entered, in addition to a verification on the Google 4 non profits platform.
Once we have been accepted, Google will provide us with up to $329 per day to advertise up to a total of $10,000 per month ; an amount entirely covered by Google Ads. The spaces to advertise through this program are a little more limited than the normal paid spaces and offer a little less traffic, but they are completely free for its participants.
Management aspects that must be fulfilled in Google Ads for NGOs
Managing our account will require attention, as apart from the registration requirements, there are management requirements – such as not having keywords with a quality level lower than 2 or not being able to exceed a bid of 2USD per keyword – and violating these policies can lead to the suspension of our account . In this regard, we can find more information in the articles Account management policy and Non-commercial campaigns .
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Unfortunately, although it is a very positive programme, it is relatively unknown to many of the NGOs to which it is directed and it is a very positive support for their daily work.
In the following link we can find some success stories provided by Google itself in the use of its Ad Grants program.
What do you think? Do you want to participate? At Marketinet we can help you manage and create your Ad Grants account . Go ahead and contact us!
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