Manuel Lara, for his part, referred to the value of Artificial Intelligence as a tool to predict changes in the market and make better decisions. “In the VUCA environment in which we live today, we have to put data at the centre. If we are able to make predictions in time, we will be able to lead and not react based on demand.”
Another trend in global tourism is connected experiences; that is, conceiving the online and offline parts of any brand or product as a whole. For Sergio Zertuche, the key is to create an experience “that you india phone number data want to talk about when you return from your vacation.” “Word of mouth still works today. 80% of users value the opinions of other people and take them into account when planning their trips,” he adds. To do this, they have implemented a customer-centric strategy within the company that is based on entertainment, innovation and excellence.
From my point of view, and as a final reflection, if there is one thing that is clear to me after this trip to the future to analyze the trends in tourism , it is that we must also talk about courage. Both the experts and each of the attendees at this event demonstrate great courage in challenging the established and trying to see beyond.
You are visionaries for taking a step forward, empowering people and making technology your best weapon. Standing still and not moving is easy, sometimes it may seem like the safest thing to do; but, as we have seen throughout this journey, the time has come to take the initiative, experiment and innovate. It may be more risky, but being the first will be worth it .
I invite you to carry out this reflection by reading our report and drawing your own conclusions. We are sure that you will embark on a path, or a journey, from which you will take away great learnings and many tools for the future .
Also, if you want, you can check out the event slides here: