Let's look at several ways to increase the return on investment in advertising.
Keywords
Identify the best performing keywords for Google Ads or Facebook audiences and retarget them using a combination of channels.
Let's say your online store sells sneakers. The Facebook audience known as sneakerheads, or fanatical sneaker collectors, provides twice the return on investment in promotion than any other paid audience you have.
This means that you need to canada email listmake this group of buyers aware of you. To do this, you can create a customized audience based on a unique utm_campaign parameter linked to users from these audiences. You also need to allocate additional funds that will be used to retarget keywords specifically for specific people.
But don't lock yourself into Facebook alone. It may well be that in your case you need to create such an audience in Google Ads or another available paid channel.
Cross-sells and up-sells
They can be initiated through paid advertising and email. Many online stores end their work with the buyer when the product is sold. However, this is a mistaken approach, since it is much easier to sell additional products to a person if he has just bought something from you. He already trusts you, is confident in further cooperation, knows that he will receive his order on time.
While you know for sure that the buyer likes your offers, it turns out that thanks to remarketing strategies, you managed to achieve the perfect combination of factors, so you need to continue working.
However, in most cases, using retargeting immediately after a purchase does not make sense. Instead, it is worth studying the actual customer data.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site: