They offer information about their movies and amusement parks, but allow direct and easy communication with their users (so that the whole family can enjoy the information).
On the other hand, you can also access exclusive promotions on their website and subscribe to a newsletter.
Coca-cola
Journey is the website of this famous company and, moreover, it is the essence of the brand.
In this digital space you can read stories from company employees as well as consumers.
Coca-Cola has always been known for making a difference in its advertising, and its corporate blog is no exception, as it began its corporate communications by leaving aside the traditionalism of institutional blogs.
The company was able to align its institutional objectives with consumer and employee stories in the form of videos, photographs and writings in Journey.
Walmart
Walmart Today has earned a #1 spot on the Fortune 500 list for being an icon of top corporate blogs.
In this blog we will see consumers as protagonists, since, in their materials, we pharmacies email list can see the brand more humanized and this, of course, reaches the minds of their customers.
We think that the secret to the success of the Walmart blog has been in its testimonials, some more emotional than others but which achieve the objective of keeping the brand positioned.
For example, in the image, we can see that on the occasion of Valentine's Day, Walmart's blog presents its own unique love story that invites its consumers to click as soon as possible to start reading.
And if Walmart has its secret to making its corporate blog the best, we believe that Home Depot's secret lies in the fact that they offer their decoration and construction projects in PDF format so that their users can access this information without any problem.
On the other hand, this blog also shares tips and practical advice, all related to the home.
Doing this allows them to provide solutions to everyday problems at home by mentioning your brand as part of the solution.
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Nestlé Baby
This Spanish blog, belonging to the large Nestlé company, is 100% dedicated to parents and, as you will see, it has been excellent from the start, providing downloadable material and useful information for first-time parents.