If you're not sure where to start, the HubSpot marketing and sales platform offers a variety of email and marketing tools to make the process easier. Email in HubSpot can be sent as both marketing emails and sequences. Let's break down the difference and when you should use each tool.
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Why is email important?
The average person receives 126 emails a day. With that, making your emails stand out from the crowd is essential.
Only 20% of people open marketing emails from brands they don't know cambodia whatsapp number Establishing a connection with your subscribers is crucial before bombarding them with marketing emails.
Open rates for marketing emails typically range between 15% and 25%. Marketing emails are a viable medium to connect with your target audience.
Marketing email click-through rates typically range between 2% and 3%, with top performers exceeding 4% . Marketing emails have proven to be a powerful tool for driving traffic to your website.
Marketing email conversion rates typically range between 1% and 2%. Marketing emails not only capture leads, but they also drive sales.
HubSpot Marketing Email
HubSpot Marketing Email is a tool within the HubSpot Marketing Hub . This tool allows users to create and send targeted and personalized emails to their audience.
The main features of the HubSpot Marketing Email tool include
Drag and Drop Email Templates – This tool offers several pre-designed email templates that users can customize using drag and drop editors to make email creation easier.
Personalized Content : This tool allows users to create personalized content that changes based on the recipient's behavior or characteristics, providing a more personalized experience for the recipient.
Email List Segmentation – HubSpot Marketing Email allows users to segment their email list based on demographics such as age, gender, and location, as well as online behavior and purchase history.
A /B Testing : Provides the ability to run A/B tests to determine which subject lines, calls to action (CTAs), or email designs perform best.
Analytics : Analytics tools provide real-time analysis and reports on open rates, click rates, and conversion rates to help users track the performance of their email campaigns.
Email Sender: While you set up emails to come from your domain, HubSpot Marketing emails are sent from a HubSpot server. HubSpot closely monitors all emails for compliance with applicable spam laws, such as unsubscribe options in the footer, bounce rates to stay below defined thresholds, etc.
Automated Marketing Emails: With HubSpot's Professional and Enterprise subscription levels, users can access powerful HubSpot workflows that allow them to send marketing emails triggered by various criteria and actions.
In addition to gaining access to these features, HubSpot Marketing Email has many advantages. The tool is very easy to use, making it easy for users to create visually appealing emails with little work and cost. This tool is also highly customizable, which makes personalization simple and often results in higher engagement rates.
Because HubSpot Marketing Emails leverages analytics, users can make data-driven decisions when creating and executing email campaigns . Lastly, this tool integrates with the rest of the HubSpot platform, allowing users to easily access customer data, create landing pages, and track conversion rates.
HubSpot Sales Emails and Sequences
HubSpot Sales Emails and Sequences are core Sales tools within the HubSpot Sales Hub at the Professional and Enterprise subscription levels. They allow users to automate and personalize emails to nurture leads and push them toward a sale.
Key features of the HubSpot Sequence tool include:
Schedule and Automate Emails : This tool allows users to create a series of personalized emails that can be scheduled and automatically sent to potential customers over a set period.
Tracking Lead Behavior and Engagement : This tool provides real-time analytics on how leads interact with the emails in the sequence, such as open and click rates. As a result, users can better understand the behavior and engagement of their leads.
Set custom rules : HubSpot Sequence allows users to set up custom rules based on their behaviors or characteristics, such as when to move a lead to the next step in the sales process.
Email Sender: Unlike Marketing emails, HubSpot Sequence emails are NOT sent from HubSpot servers but from your email client; they will appear in your sent folder after sending.
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Apart from these features, HubSpot Sequence provides users with many benefits. Firstly, this tool serves as an excellent time saver. HubSpot Sequence can help users save time and focus on other essential tasks by automating repetitive tasks like sending follow-up emails.
Additionally, the automation of this tool allows sales reps to focus on other tasks while the sequence does the heavy lifting in terms of lead nurturing. This way, team members can work more efficiently.
Lastly, HubSpot Sequence allows users to improve the lead nurturing process . The personalized and automated nature of the tool helps to optimize and streamline the lead nurturing process, leading to higher conversion rates.