How to Boost an App at the First App Store Release: Life Hacks from RadASO

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Nataliia Kaidanovska
It is vital to be aware of one of the App Store’s significant features for efficient app promotion. At the time of its first release in each country, an app can get a boost on the keywords in its title via auto-suggestions. The RadASO team is about to tell you how Apple helps new apps gain more visibility and why it is so important to handle the first metadata correctly and add the most relevant and popular search terms to the app’s title.

‍Important Note! That boost can only happen once, norway number dataset the first app’s launch or its open in a new country where it was never accessible before. By adding a new locale to the country that already has access to the app, you won’t get the boost, and auto-suggestions won’t appear.
What Are Аuto-suggestions?
Аuto-suggestions at the App Store are suggestions provided by the store when users type a few letters or a word in the search line.

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It is very common for a user not to finish typing the search phrase and just tap on the search prompt offered by a store. That’s why these auto-suggestions are a valid method of attracting more traffic.


How Does Apple Form Auto-suggestions
The company won’t disclose this info. However, the RadASO team makes an educated guess that the algorithm works based on the following aspects.

User’s Search History
The platform may note the user’s search history to suggest apps that match their interests and preferences. If a user often searches for a particular type of app, the auto-suggestions will prioritize similar apps above all else.

Popular Search Terms
Algorithms often consider other users’ search requests. If particular search terms or apps are popular, they are more likely to appear in the auto-suggestions.

Search Terms From the Apps’ Textual Metadata
The algorithm indicates search terms used for similar apps and adds those to the auto-suggestions.

RadASO’s Head of ASO, Maxim Melnik, has also shared additional valuable insights on the topic on LinkedIn.‍
‍Follow RadASO в LinkedIn, to stay updated on ASO and UA news.


How To Configure the Auto-suggestions For Your First-Timer’s Boost?
While you work in your textual metadata, add to the title the most popular and traffic-generating search terms for each country. A search suggestion may appear for every term in the title. That’s your golden opportunity to gain more views on relevant search terms in a competitive niche.