Ads are displayed when the segmentations configured in the campaigns, including audiences, match the users who are browsing the Internet.
Plus, on the Google Display Network you can show your ads to your audiences before they start searching for your product, which helps capture the consumer's attention at the earliest stage of the buying cycle.
Another option is to remind them of a product they have viewed on your website through remarketing . This allows you to reconnect with users who already know you and boost their search interest again.
Things to consider when using Google Ads display ads
Display campaign setup in Google Ads
You can segment the pages on which your ads will appear using albania phone number data keywords that determine where your ads will appear next to related content. As an advertiser, it is also a good idea to make a list of negative keywords to add to your campaign, so you can avoid websites that are related to these terms.
Ads can also be shown on pages that cover the topics you choose in your campaign settings, and only on selected sites that belong to the Display Network.
By setting interests, ads are only shown to users related to certain interest categories based on their search history, browsing history, or purchasing intent.
These ads are shown to users who have visited pages on the website (audience lists created from remarketing codes).
Ads can be targeted to user segments based on many options, such as gender and age ranges.
As you can see, Display campaigns are specially designed to improve your branding. Include Paid Media in your digital marketing strategy and make the most of the possibilities it allows you. You will win.