Covid-19 will still be present
2021 is shaping up to be a year full of uncertainty, with the relief of knowing that a vaccine is close, but not knowing exactly how our lives will improve in the next 12 months. Users are looking for solutions from brands , or at least responsible messages that give them security.
Keep this in mind. Monitor the status of the pandemic and think about what messages you can convey through social media that will help your community get through it, or feel better. Be aware of the moment we are living in in each post you publish, and avoid being excessively frivolous or oblivious to reality. Take advantage of the moment to create stronger and longer-lasting connections with the people who read you, through compassion and empathy.
Gaming on social media
One of the new trends on and off social media has been the south-africa phone number data rise of gaming communities; people who have turned to video games as a way of socialising and enjoying themselves. Social media cannot turn their backs on these new fan bases; we must approach them by speaking their language , find new communication channels ( Twitch is a good example in terms of streaming ) and find those who share demographic data with our audience, in order to seduce them. We can even create ad hoc content so that these communities feel represented in our brand.
Socially conscious audiences
On the Internet, and especially on social media, users talk about their health problems, both mental and physical, about the injustices they see around them and how to combat them. Our networks cannot ignore these discourses: the public is increasingly aware and more active in claiming the causes they believe to be just.
To measure the ROI of your Social Media Marketing strategy, you should also consider the degree of connection or alliance between your brand and the concerns of your audience. Align your marketing team with your public relations team to take care of the most sensitive issues and plan crisis management after the launch of your campaigns. If you take a stand against an injustice, you will always receive a series of criticisms, but if the displays of support from your followers are greater, it will have been worth it.